nextways.ai
Why NextWays?
The future belongs to organizations that are able to adapt quickly, collaborate effectively, and harness AI responsibly.
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NextWays helps leaders make strategic AI adoption choices with confidence. Using a human + AI partnership between human and AI, n approach that combines human + AI partnership,
and combines 4 key elements:
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Agile as the mindset
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AI as the catalyst
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People at the center
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Outcomes as success measures
The Human Side
Hey, I'm Bruce Schoor
AI is forcing every organization to redefine how it operates.
With NextWays, I help leadership and teams turn AI adoption into opportunity through strategic changes and new ways of working.
Shaped to the context and focused on clarity and outcomes, I use a boutique, no-nonsense approach to strategize and guide confident choices on what to prioritize, where to start, how to scale, and how to bring people along.
As an AI Adoption Strategist & Coach with 20+ in technology and transformation from Microsoft to Nike, I bring practical insight into what drives real impact and how to manage change as AI reshapes work.
If you are currently exploring how to strategize AI adoption in your organization, let’s talk.
How I help you
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AI Strategy & Change
Adopt and scale AI
AI adoption is not about tools — it’s about people, culture, and outcomes. I work with leadership teams to strategize AI adoption that goes beyond experiments and pilots, helping organizations integrate AI into daily work without falling for hype or quick fixes.
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Services:
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Executive advisory: identifying high-value use cases for AI in knowledge work
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Change management playbooks: guiding teams through adoption step by step
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Cultural alignment sessions: building trust, addressing fears, and shaping the “new normal”
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AI-Agile Ways of Working
Evolve how teams work
Most Agile practices were created before AI. Today, teams can move faster and smarter by blending human creativity with AI support. I help teams and leaders evolve their ways of working — keeping Agile values at the core, while using AI as a catalyst for clarity, focus, and better outcomes.
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Services:
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Interactive workshops: AI-powered retrospectives, product discovery, backlog refinement
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Coaching programs that embed AI into team rituals and decision-making
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Tailored playbooks that keep the “human touch” while removing wasted effort
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Bespoke AI Agents
Enable with AI assistants
Sometimes the best way to unlock value is to build an AI agent for your unique workflows. I help teams co-design and prototype lightweight AI assistants that extend their capabilities — from smarter onboarding guides to agents that support product management, retrospectives, or knowledge sharing.
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Services:
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Rapid prototyping of custom AI agents for team workflows
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Design sprints to test and validate agent-powered ideas
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Coaching teams to manage and evolve their own AI assistants